Google starts working on eye tracking technology

In its bid to boost its prospects in the world of virtual reality (VR), augmented reality (AR) and Google Glass eyewear, Google has acquired Eyefluence -- a startup that is developing eye-tracking technology which can be incorporated into AR/VR headgear and smart glasses.

"We are excited to announce that the Eyefluence team is joining Google! With our forces combined, we will continue to advance eye-interaction technology to expand human potential and empathy on an even larger scale," Eyefluence said in a statement on Tuesday night.

"Our technology goes beyond the sensor components of a traditional eye-tracking system, actually giving the user the power to control their device through eye-interaction," digitallook reported, quoting the company.

Google's developments in VR range from software to the $79 Daydream VR headset. The headset will be Google's latest venture into hardware.

"Over the last three and a half years we have built an incredible team, advanced our eye-interaction technology, and created strong partnerships that have led to the development of a completely new language for eye-interaction," Eyefluence added.